As the global discourse on sustainability gains momentum, the Indian
corporate sector stands at a pivotal juncture, poised to embrace
sustainable business practices as a cornerstone of organizational success
and societal progress. This edited volume, "Corporate Sustainability:
Sustainable Business Practices in the Indian Corporate Sector," serves
as a comprehensive exploration of the strategic imperatives, challenges,
and opportunities inherent in the pursuit of sustainability within the
Indian business landscape.
Comprising an array of insightful chapters authored by distinguished
scholars and practitioners, this book offers a nuanced examination of
sustainable business practices across diverse dimensions of corporate
operations. From the foundational nexus between organizational
anthropology and sustainability to the innovative applications of artificial
intelligence in poverty reduction, each chapter delves into critical facets
of strategic management implementation for corporate sustainability.
The journey begins with an exploration of the intertwined
relationship between organizational anthropology and sustainability,
illuminating the cultural, ethical, and systemic dimensions that underpin
sustainable business practices. Building upon this foundation, subsequent
chapters delve into the dynamics of sustainable wealth creation in the
Indian stock market, revealing the intricate interplay between investor
sentiment and corporate sustainability initiatives.
Further, the discourse extends to the realm of strategic marketing
activities by the Fast-Moving Consumer Goods (FMCG) industry,
elucidating their pivotal role in advancing sustainable development goals
while navigating the complexities of market competition. Moreover, the
transformative potential of green banking practices in driving sustainable
development agendas is examined, alongside the innovative applications
of artificial intelligence in poverty alleviation efforts.
Beyond conventional business paradigms, this volume also delves
into the realm of workplace spirituality and its profound implications
for organizational sustainability, highlighting the symbiotic relationship
between employee well-being and corporate success. Additionally,
sustainable HRM approaches are explored as a means to resolve familywork
conflicts and foster a culture of inclusivity and resilience within
organizations.
Drawing upon empirical evidence and theoretical frameworks, this
edited book provides a holistic perspective on corporate sustainability
within the Indian context, encompassing diverse themes such as internal
corporate governance mechanisms, natural resource accounting,
mathematical modeling, green HRM initiatives, and sustainable
marketing strategies.
It is our sincere hope that the insights presented in this volume
inspire meaningful dialogue, catalyze transformative action, and
contribute to the collective endeavor of building a more sustainable
future for the Indian corporate sector and society at large.
Editorial Team:
Dr. G S. Batra, Professor and Head, Dean Academic Affairs,
Jagat Guru Nanak Dev Punjab State Open University, Patiala
(JGNDPSOU), Patiala, Punjab, (India).
Dr. Sulakshna, Associate Professor, JGNDPSOU, Patiala,
Punjab, (India).
Dr. Pooja Aggarwal, Assistant Professor, JGNDPSOU,
Patiala, Punjab, (India).
Dr. Balpreet Singh, Assistant Professor, JGNDPSOU, Patiala,
Punjab, (India).